---
name: traffic-drop-diagnosis
description: "Use when the user asks to traffic dropped, clicks fell, rankings crashed, diagnose a drop. You get: The date the clicks fell, whether it was tracking, the site, or rankings, and a choice to act, wait, or investigate."
---

# Click drop

## You get

The date the clicks fell, whether it was tracking, the site, or rankings, and a choice to act, wait, or investigate.

## Why use it

A drop is not a reason to start rewriting. The first result is a diagnosis, not an edit.

## Ask when

- traffic dropped
- clicks fell
- rankings crashed
- diagnose a drop

## Steps

1. Use this only when monitoring shows a real click drop, or the user brings one.
2. Date the drop. Separate a tracking glitch from a site change, an indexation change, and a ranking change.
3. Read get_rank_changes for that window. Fetch robots, canonicals, and the live page yourself if the URL changed.
4. End in one of three: act, wait, or investigate. Do not start with edits.
5. An act that changes URLs uses site-migration-safety. An act that rewrites a title uses ctr-snippet-optimization and a pilot.

## Hold back

- Opening this skill on a normal week.
- A rewrite as the first step.


## BudgetSEO data

Keyword, competitor, and domain figures come from the budgetSEO MCP only. Do not use another SEO data source for those three.

Use saved data first. Those reads are free:

- A keyword already tracked: get_keyword_action_plan, find_quick_wins, or get_rank_changes.
- A competitor already saved: get_competitor_overview.
- AI citation gaps already stored: get_ai_visibility.

A figure that is not already in the account is a new lookup. Tell the user the credit cost and wait for a yes before calling it. A cached result stays free.

- lookup_keywords: keyword ideas from a seed. 6 credits.
- check_keywords: volume, difficulty, and intent for named keywords. 2 credits.
- lookup_domain: organic keywords, estimated traffic, and ranking URLs. 4 credits.
- lookup_backlinks: referring domains and link totals. 3 credits.

research_keywords is a separate paid AI run for idea generation on Starter and Pro. It is not the tool for a single lookup.

Crawl checks, robots.txt, sitemaps, and primary-source fact checks are your own work. budgetSEO cannot fetch an arbitrary page.

A bulk edit, a disavow file, or a URL change waits for a person on the agency side to confirm that package.