All skills

URL changes

You get

A before-and-after URL map and a named way to undo it, confirmed before any redirect goes live.

Why use it

Merging, deleting, or moving URLs can throw away rankings if the redirects and the way back are not written down first.

Ask when

  • redirect
  • merge pages
  • delete a URL
  • domain move
  • CMS migration
  • change URLs

Download SKILL.md · Markdown · Connect the MCP · Updated

Steps

  1. Use this only when a recommended fix changes URLs: merge, delete, redirect, or a domain or CMS move.
  2. Record a baseline: the URLs, the queries, and the current ranks from budgetSEO.
  3. Write a redirect map: old URL, new URL, and the reason.
  4. Name the rollback before anything is cut over: who reverts the redirects, and how.
  5. A domain move is a project with the same map and the same rollback. It is not a standing product.
  6. A person on the agency side confirms the map before the cutover.

Hold back

  • A redirect with no rollback.
  • A cutover before the map is confirmed.

BudgetSEO data

Keyword, competitor, and domain figures come from the budgetSEO MCP only. Do not use another SEO data source for those three.

Use saved data first. Those reads are free:

  • A keyword already tracked: get_keyword_action_plan, find_quick_wins, or get_rank_changes.
  • A competitor already saved: get_competitor_overview.
  • AI citation gaps already stored: get_ai_visibility.

A figure that is not already in the account is a new lookup. Tell the user the credit cost and wait for a yes before calling it. A cached result stays free.

  • lookup_keywords: keyword ideas from a seed. 6 credits.
  • check_keywords: volume, difficulty, and intent for named keywords. 2 credits.
  • lookup_domain: organic keywords, estimated traffic, and ranking URLs. 4 credits.
  • lookup_backlinks: referring domains and link totals. 3 credits.

research_keywords is a separate paid AI run for idea generation on Starter and Pro. It is not the tool for a single lookup.

Crawl checks, robots.txt, sitemaps, and primary-source fact checks are your own work. budgetSEO cannot fetch an arbitrary page.

A bulk edit, a disavow file, or a URL change waits for a person on the agency side to confirm that package.