Moz Pro Alternative: 7 Cheaper Options Compared (2026)
Updated October 27, 2026 · 12 min read
Disclosure: this article is written by the team behind budgetSEO, which appears in this comparison. Competitor prices and features are checked on the date above; verify on their sites before buying.
- US searches/month for "moz"
- 8,100
- US searches/month for "moz pro alternative"
- 170
- Keyword difficulty of "moz pro alternative"
- 0/100
- Ahrefs Lite (billed monthly)
- $129/mo
- budgetSEO Starter
- $9/mo
- budgetSEO Pro
- $39/mo
budgetSEO keyword data (DataForSEO, United States) and published prices, October 2026
Moz Pro's monthly tiers run from $49 to $299, and the cost rises quickly once a team adds users. Domain Authority limits and a bundled feature set push many users to look elsewhere. This guide compares the main alternatives using prices checked in October 2026 and notes the trade-offs of each. budgetSEO is not affiliated with Ahrefs or Moz.
Why People Are Leaving Moz Pro
Most users switch because the bill grows faster than the value they get. Moz Pro's published tiers start at $49/mo billed monthly, and the cost of a multi-person team climbs from there. Because the tiers already sit above many competitors, even a modest team can end up paying a lot for features it rarely uses.
The search data points the same way. 170 US searches per month for "moz pro alternative" as of October 2026 shows a steady stream of users comparing options, and the 0/100 keyword difficulty means even a newer site has a realistic chance of ranking for the phrase.
Complexity is the second driver. Moz Pro bundles site audits, rank tracking, keyword research, link data and Domain Authority scores into one dashboard, but many small site owners need only two or three of those. Lower tiers also limit how often you can check rankings, so confirming whether a content change worked can take a week or more.
The honest trade-off: if your workflow depends on Moz's proprietary Domain Authority metric or its local listing management, switching will mean setting new benchmarks and possibly keeping a second subscription.
Moz Pro Pricing Tiers at a Glance
Moz Pro offers four self-serve tiers. Billed monthly, Starter is $49/mo, Standard $99/mo, Medium $179/mo and Large $299/mo. Billed annually, the equivalent monthly figures are $39, $79, $143 and not published. The annual discount is meaningful over a year, but many teams start on monthly billing to test fit before committing.
| Moz Pro tier | Billed monthly | Billed annually (per month equivalent) |
|---|---|---|
| Starter | $49/mo | $39/mo |
| Standard | $99/mo | $79/mo |
| Medium | $179/mo | $143/mo |
| Large | $299/mo | not published |
Per-seat pricing is not confirmed in our sources, so this guide does not add seat fees to the tier prices. Check Moz's current pricing page before budgeting for additional users, and confirm which tier includes the features you need.
Standard is the usual starting point for small businesses that want rank tracking, keyword research, site audits and link data in one place. Medium suits agencies juggling several clients, and Starter covers solo consultants with light tracking needs.
The tradeoff: every alternative below has to beat the tier that matches your workflow while covering the specific features you actually use.
How We Picked the Alternatives
We compared each option against five criteria that matter when you pay your own invoice: budget (monthly cost and whether a free tier exists), workflow (how often rankings update and whether you need site audits or content tools), keyword volume (how many keywords you can track before hitting a limit), backlink needs (whether you need full link analysis or a summary), and client count (how many projects a plan supports).
Prices were checked against vendor pricing pages in October 2026. Where a vendor's price was not verified, this guide says so rather than estimating one.
We set aside tools that bundle PPC research, social media management or link-building services when those features push the base price above what a small site owner tracking 50 to 500 keywords needs. We also set aside tools that require annual contracts with no monthly option.
The honest trade-off: if you depend on Moz's weekly site crawls, Domain Authority scoring or local listing management, a cheaper rank tracker will not replace those workflows. You will need to decide whether to keep paying for them or change how you work.
budgetSEO: Best for Rank Tracking on a Small Budget
budgetSEO delivers live Google rank tracking and keyword research at prices that suit freelancers and small site owners who do not need a full marketing suite.
The Free plan gives you 15 keywords, 1 project and manual rank checks, with no credit card required. budgetSEO Starter costs $9/mo or $90/yr and tracks 150 keywords across 3 projects with automatic weekly rank checks. budgetSEO Pro costs $39/mo or $390/yr for 750 keywords, 10 projects and daily checks on up to 100 keywords. Moz Standard is $99/mo billed monthly, so budgetSEO Pro costs less than half that on a monthly basis.
Every plan pulls exact organic positions from live Google results via DataForSEO. You get keyword difficulty, search volume, 12-month trends, related keywords and a domain overview showing any site's organic keywords and backlink summary. Pro adds AI keyword research that suggests winnable keywords based on your site's strength, competitor keyword alerts and AI visibility tracking for Google AI Overviews and ChatGPT mentions.
What it does not include: site audits or crawlers, content editors, PPC research, social media tools or link-building services. If you rely on Moz's site crawl or on-page recommendations, it will not replace those workflows. It is built for rank tracking and keyword discovery, not full-suite SEO management.
The tradeoff is clear: you save money by focusing on rank data and keyword metrics instead of paying for audit features you may not use every month.
it Pro vs Moz Standard: Price-per-Value
Moz Standard is $99/mo billed monthly, or $79/mo billed annually, as of October 2026. it Pro is $39/mo or $390/yr. On a monthly basis, that is a difference of $99 minus $39 = not published in Pro's favour, and the gap is larger once you consider that Pro tracks 750 keywords with daily checks on up to 100 of them.
Value per dollar depends on what you use. If your work is mostly rank tracking and keyword research, it Pro gives you more tracked keywords per dollar than Moz Standard's tier. If you need Domain Authority, site audits or Moz Local, Standard covers ground it does not, and the higher price buys those features rather than extra rank checks.
Ahrefs: Best for Backlink Depth at a Higher Price
Ahrefs is the choice when link data is your priority. Its Lite plan costs $129/mo billed monthly as of October 2026, which places it at the premium end of this comparison.
- What you get: a large backlink index, site auditing, content research and broader keyword coverage than Moz Standard.
- Price: $129/mo billed monthly; no annual Lite figure is included in our sources.
- Best fit: competitive link analysis, content research and technical audits.
- Skip it if: you mainly need rank tracking and basic keyword volume.
The cost gap against Moz Standard ($99/mo) is real. If link analysis is central to your work, that gap can pay for itself. If not, you are paying for depth you will rarely use.
Semrush: Best for Consolidating an SEO Stack
Semrush works best when you pay for several SEO tools and want to cut to one subscription. Its plan prices were not verified for this guide, so no monthly figure, range or annual comparison is stated here. Check Semrush's current pricing page before budgeting.
- What you get: site crawlers, keyword gap analysis, backlink monitoring, rank tracking, content templates and advertising research.
- Price: not verified.
- Best fit: teams replacing separate subscriptions for rank tracking, content planning, backlink checks and ad research.
- Skip it if: you need only ranking data and keyword volume, since you will pay for reports you never open.
Whether it costs less overall depends on what you currently spend on each tool you would replace.
SE Ranking, Mangools and SpyFu: Mid-Priced and Budget Picks
SE Ranking sits between enterprise tools and budget trackers. Its price was not verified for this guide, so no figure is stated. It suits agencies or freelancers managing several clients without needing Moz's full feature set. Check its pricing page directly before comparing.
Mangools offers a beginner-friendly interface with a simpler workflow for keyword research and rank tracking, at the cost of less depth in site audits and link analysis than Moz offers. Its price was not verified for this guide.
SpyFu focuses on keyword and competitor research rather than rank tracking or technical audits. It works if you are replacing only Moz's keyword explorer and competitive analysis, but you will need a separate rank tracker if weekly position updates matter. Its price was not verified for this guide.
Each option has a narrower feature set than a full Moz Pro subscription. SE Ranking is best for multi-client reporting, Mangools for solo operators who want simplicity, and SpyFu for competitive research.
Serpstat, Ubersuggest, Raven Tools and Other Budget Options
Serpstat's price was not verified for this guide. It is positioned as an all-in-one option, bundling rank tracking, keyword research and site audits into one interface, so it can cover more than rank tracking alone if you want a single subscription.
- Ubersuggest: Concrete features were not verified for this guide, so no feature is claimed. Price not verified. Best for: checking pricing and features on its current page before comparing.
- Raven Tools: Pricing was not verified for this guide. Its focus is white-label reporting and client dashboards. Best for: agencies that need branded client deliverables more than solo site owners tracking their own rankings.
Free Moz Alternatives and What Free Plans Include
its Free plan includes 15 keywords, 1 project and manual rank checks, with no credit card required. That is enough to validate a small keyword list or spot-check a handful of rankings. Other free tiers vary, and their limits were not verified for this guide, so check each vendor's current page before relying on them.
Whether Free Plans Cover Enough Keywords for Ongoing Monitoring
A 15-keyword limit works for a single landing page or a micro-niche site. Most content sites and local businesses track 50 to 150 keywords across multiple pages. Free plans force you to choose which rankings matter most and recheck them by hand, which becomes impractical once a site grows past a dozen published articles. For ongoing monitoring at that scale, a paid plan such as it Starter at $9/mo is the more realistic option.
Specialist Alternatives: Local SEO and Backlinks
If you are leaving Moz Pro specifically for Moz Local's citation management or deep backlink analysis, you need a specialist rather than a general alternative.
- BrightLocal: commonly cited for local listings and citation work. Pricing was not verified for this guide. Best for: local citation management.
- Whitespark: commonly cited for local citation building. Pricing was not verified for this guide. Best for: building and auditing local citations.
- Majestic: a dedicated link-index tool for backlink-only work. It does not bundle rank tracking, keyword research or site audits, so it suits link-building consultants who need raw link data. Pricing was not verified for this guide. Best for: backlink-only analysis.
The trade-off is that specialist tools do one job well but require you to combine rank tracking, keyword research and reporting from separate subscriptions.
Comparison Table: Price-to-Value for Moz Alternatives
This table compares monthly prices using only sourced figures. Per-100-keyword values are calculated from plan limits and monthly prices.
| Tool | Monthly price (Oct 2026) | Keyword limit | Project limit | Price per 100 keywords | Best For |
|---|---|---|---|---|---|
| it Starter | $9/mo ($90/yr) | 150 | 3 | $6.00 | Freelancers needing weekly rank checks |
| it Pro | $39/mo ($390/yr) | 750 | 10 | not published | Small sites needing daily checks on 100 keywords |
| Moz Standard | $99/mo billed monthly ($79/mo billed annually) | Not published | Not published | Not published | Users who want Domain Authority and site audits |
| Ahrefs Lite | $129/mo (billed monthly) | Not published | Not published | Not published | Teams prioritising backlink depth |
Price per 100 keywords is $9 ÷ 150 × 100 = $6.00 for Starter and $39 ÷ 750 × 100 = not published for Pro. Moz and Ahrefs keyword limits are not published in our sources, so no per-keyword figure is calculated for them.
it is the only tool in this table with AI visibility tracking, covering Google AI Overview citations and ChatGPT mention counts on the Pro plan. The other tools have not disclosed comparable features in our sources.
Honest Trade-Offs of Cheaper Tools
Cheaper alternatives typically pull data from fewer sources, maintain smaller backlink indexes and omit features like content editors or PPC research. it focuses on rank tracking and keyword research. It has no site crawler, no link-building services and no social media tools. If you rely on Moz's Domain Authority score or need local citation management, a cheaper tool may require a second subscription.
Switching From Moz: Data Export and Domain Authority Mismatch
Moz lets you export campaign data as CSV files from the Settings menu of each campaign. Before you cancel, download every campaign report you need for records or client handovers, because you should not assume historical data stays available after the subscription ends.
Domain Authority (DA) and Domain Rating (DR) measure different things and cannot be converted. Moz DA uses Moz's own link index and algorithm, while Ahrefs DR uses Ahrefs' index and a different calculation. A site with a given DA may show a very different DR elsewhere, so chasing a one-to-one conversion wastes time. Track your own keyword rankings instead of relying on a single authority score.
Migration steps
- Export all Moz campaigns from the campaign Settings page as CSV files while your subscription is active.
- List your tracked keywords in a spreadsheet with current ranks, so you have a baseline.
- Sign up for the new tool's free tier or trial and add the same keywords to confirm it covers your target countries and devices.
- Check quotas and project limits against your keyword count; if you track 150 keywords, it Starter's 150-keyword limit is the minimum that fits.
- Run one full rank check in the new tool and compare 10 to 20 keywords against Moz to confirm the data makes sense.
- Cancel Moz once the new tool has captured at least one week of ranking history.
The honest tradeoff: you will start with no historical trend data in any new tool, so plan the switch for a quiet period when a gap in your charts will not disrupt client reports.
Related reading
FAQ
Is there a free Moz Pro alternative?
Yes. its Free plan gives you 15 keywords, 1 project and manual rank checks, with no credit card required. Its limits are narrower than Moz Pro's full feature set, so it suits single-site owners who need basic rank tracking. Check other vendors' current free tiers directly before relying on them.
What is the cheapest paid alternative to Moz Pro?
it Starter is $9/mo or $90/yr for 150 keywords, 3 projects and automatic weekly rank checks. It costs a fraction of Moz Standard's $99/mo billed monthly, but it covers rank tracking and keyword data rather than Moz's full suite.
Is Ahrefs or Semrush a better replacement for Moz?
Ahrefs suits teams whose SEO decisions depend on backlink analysis. Its Lite plan is $129/mo billed monthly as of October 2026. Semrush suits teams that want to consolidate several tools into one subscription, though its plan prices were not verified for this guide. Ahrefs Lite costs more than Moz Standard at $99/mo billed monthly, so the better choice depends on whether you value link data depth or workflow consolidation.
Can I convert Domain Authority into Ahrefs Domain Rating?
No direct conversion exists, because Moz DA and Ahrefs DR use different link graphs and calculations. Treat them as separate benchmarks, and re-baseline your competitors in the new tool rather than mapping old DA values to new DR numbers.
Will I lose my Moz data if I cancel?
You should assume you will. Export your campaign data as CSV files from the Settings menu of each campaign before you cancel, so you keep the reports, keywords and rankings you need.
Is it a full replacement for Moz Pro?
No. it covers rank tracking and keyword research. It has no site audits, content editor, PPC research, social media tools or link-building services. If your workflow depends on those, you will need a second tool. it works as a full replacement only if rank tracking and search volume data cover your whole SEO workflow.